Frame the audience and problem
Bring customer observations and the campaign objective to the board. Choose a specific situation to speak to.
Bring the campaign thinking into one place.
Connect the audience, the message and the plan on a shared canvas. Make the reason behind the campaign as visible as the work needed to deliver it.
Hosts sign up. Guests join with a name.
Start with the person you want to reach.
Explore the message
Compare angles, claims and supporting evidence. Keep assumptions or missing proof clearly marked.
Map the delivery plan
Arrange the work, responsibilities and review points. Make dependencies visible before the campaign starts.
An example session
Shape a product-launch story
Put the audience’s current frustration beside the change the product makes possible. Explore three ways to explain it, then add the evidence needed to support each message.
A shared campaign brief and a clearer list of assets to create next.
Marketing teamsExample board AudienceWhose problem are we addressing?
MessageWhat useful change are we offering?
ProofWhat makes the promise credible?
PlanWhat should happen next?
Does Boards publish a campaign?
No. This workflow covers visual planning and collaboration. Publishing and distribution happen through the tools you use for those channels.
Are there marketing templates?
Try Go-to-Market Plan, Persona Canvas, Competitive Analysis Grid or Brainstorm, then adapt the prompts to your audience and campaign.
Bring the next conversation
onto a board.
Start with 3 free live boards. Invite your participants through a link.
Start free