Gather the concepts
Write the key terms people use around the topic. Include terms that different teams may understand differently.
Connect concepts with labelled relationships. Make the “why” between the boxes as clear as the boxes themselves.
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Write the key terms people use around the topic. Include terms that different teams may understand differently.
Connect related concepts and describe the relationship: depends on, leads to, contains or is measured by.
Read each connection as a sentence. If the sentence is vague or disputed, make that the next question for the group.
Connect customer goals, use of the product, behaviour change and evidence of value. Ask sales, delivery and support to label the links they rely on when they describe a successful customer.
Build a shared vocabulary before choosing metrics or planning interventions.
Concept mapsExample boardNo. Use shapes and labelled connectors on a blank board, or adapt the Mind Map template to begin with a few concepts.
They can help a group explain relationships and expose misunderstandings. The board provides the canvas; the facilitator chooses the prompts and checks the explanation.
Start with 3 free live boards. Invite your participants through a link.
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